Haldiram's Corporate Gift Box Packaging

Case Study: Haldiram's Corporate Gift Box Packaging

Client: Haldiram's (Leading Indian Snack & Sweets Brand)

Objective: To design a premium, minimalistic corporate gift packaging for Haldiram’s Diwali gifting initiative. The packaging needed to complement Haldiram’s existing product branding while maintaining a distinct, high-end gift appeal. Additionally, 3D models, 3D mockups, and a dedicated landing page were developed to facilitate corporate bulk orders.

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Project Scope:

• Custom Packaging Design:

  • Created a sleek, minimalistic design that resonated with Haldiram’s brand but retained a unique premium gifting appeal.

  • Ensured consistency with existing product aesthetics without direct replication.

• 3D Modeling & Mockups:

  • Designed detailed 3D models and mockups of the corporate gift boxes for marketing and presentation purposes.

  • Allowed corporate clients to visualize the packaging before placing bulk orders.

• Landing Page Development:

  • Developed a user-friendly landing page showcasing the corporate gift packs.

  • Integrated an easy inquiry and ordering system for corporate clients.

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Corporate Gifting Strategy:

Haldiram’s aimed to launch a specialized corporate gifting product line, focusing on event-specific and festive gifting for large corporations. The Diwali gifting campaign targeted 1000+ top companies, allowing them to purchase customized gift packs for employees and clients, complete with personalized message cards.

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Results & Impact:

• Sales & Revenue:

  • Over $10 million in sales generated through the Diwali corporate gifting initiative.

• Brand Enhancement:

  • Strengthened Haldiram’s brand positioning in the premium gifting market.

  • Enhanced corporate relationships by offering a sophisticated, customizable gifting solution.

• Operational Efficiency:

  • The 3D mockups streamlined corporate decision-making, reducing back-and-forth design revisions.

  • The landing page simplified bulk ordering, improving the overall customer experience.

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By delivering a high-quality, customized corporate gifting solution, Haldiram’s successfully launched its corporate gifting product line. The minimalistic yet premium packaging, combined with 3D visualization and a digital ordering experience, contributed to a seamless and highly profitable campaign. This initiative set the foundation for future corporate gifting solutions tailored for events and special occasions.