Optimizing MyProtein's Product Imagery with 3D Models & Mockups

Client: MyProtein
Industry: Nutrition & Supplements
Scope: 100+ Nutrition & Supplement SKUs
Technologies Used: Blender, 3ds Max, KeyShot, Photoshop, Illustrator

Overview

MyProtein, a leading brand in the nutrition and supplement industry, faced significant challenges in managing high-quality product images for its e-commerce website and retail platforms. With over 100+ SKUs, including isolates, jars, bags, pouches, and bottles, the company struggled with costly product photography, slow product upload times, and inconsistent imagery across multiple platforms.

To solve these issues, 01 Agency developed high-precision 3D models and mockups, revolutionizing MyProtein’s product visualization process. This eliminated the need for expensive photography, ensured consistent branding, and streamlined their design workflow across multiple sales channels like Amazon and other e-commerce websites.

Challenges Faced

1. High Photography Costs: MyProtein spent over $10,000 per month on professional product photography.

2. Inconsistent Product Imagery: Variations in lighting, angles, and backgrounds led to inconsistencies across platforms.

3. Slow Product Upload Times: The need for frequent reshoots delayed product launches and updates on e-commerce sites.

4. Human Errors in Image Selection: Manual image selection led to 95% errors in choosing the right product visuals.

5. Inefficient Design Workflow: Lack of an automated solution for resizing and exporting images for different platforms.

6. Expensive Banner Designs: Custom banner creation was time-consuming and costly, reducing efficiency.

Our Solutions

1. 3D Model & Mockup Development

• Designed highly detailed 3D models of MyProtein’s product SKUs, ensuring realistic textures, lighting, and branding.

• Developed a library of customizable mockups for jars, bags, pouches, and bottles.

• Ensured all mockups were consistent in style and scale, eliminating discrepancies in product presentation.

2. Cost-Effective Product Visualization

• Replaced traditional product photography with hyper-realistic 3D renders, saving $10,000+ per month.

• Provided transparent 3D mockups, reducing the cost of banner design by 80%.

• Allowed easy color, label, and texture modifications without the need for reshoots.

3. Automated Image Export System

• Created Photoshop actions to automate image export for 10+ platforms in various sizes and ratios.

• Designed a one-click export system that automatically resizes and organizes images into folders.

• Reduced the time required for image processing and export by 90%.

4. Accelerated Product Uploads & Market Expansion

• Optimized images for Amazon, MyProtein’s website, and other e-commerce platforms, enhancing upload efficiency.

• Ensured that images met platform-specific requirements, improving visibility and conversion rates.

• Reduced human error by 95% in selecting the right product visuals.

Technology Stack & Tools Used

• 3D Modeling & Rendering: Blender, 3ds Max, KeyShot

• Image Editing & Automation: Photoshop, Illustrator

• Workflow Optimization: Custom Photoshop actions for bulk processing

Results & Impact

• $10,000+ Monthly Savings: Eliminated traditional product photography costs.

• 80% Reduction in Banner Design Costs: Transparent 3D mockups replaced custom photography.

• 95% Error Reduction: Automated image selection improved accuracy across platforms.

• 90% Faster Image Processing & Export: One-click Photoshop actions streamlined workflow.

• Improved Product Upload Speed: Faster listing on Amazon and other e-commerce platforms.

01 Agency successfully transformed MyProtein’s product visualization strategy, optimizing costs, efficiency, and consistency across multiple e-commerce channels. By replacing photography with high-quality 3D models, automating the image export process, and enhancing banner design workflows, we provided a scalable and cost-effective solution that improved MyProtein’s branding and market presence.

Want to streamline your product imagery and cut costs?
Contact 01 Agency today for custom 3D mockups and automated design solutions tailored to your brand!